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How to Ditch the Copywriting Blues
Do you have moments where you feel like you are void of any copywriting skills? Have you found yourself in a trance while waiting for the proverbial light bulb to light up in your head?
Well, don’t be surprised because this is quite a normal occurrence for a typical copywriter. However, you must try to limit it in order to create eye-catching sales messages. Here are tried and tested tips to stimulate your copywriting ability.
Make the audience curious. This is probably one of the most underrated but reliable tricks in copywriting history. It is a two-pronged approach. You do not only stop the viewer in his tracks to check out your work, you also get to encourage him to make a purchase of the product you are trying to sell. Remember, captivating the attention of the target audience is the first step in any advertising process.
Solves a problem. Let’s face it. Though the public buys a lot of their non-essential wants like gadgets and fashion accessories, majority of their budget still goes to their basic needs. If you can capture their fickle mind by giving them the ultimate solutions to their most pressing problems, then your work is cut out for you. Copywriting a tagline would then be easy and smooth sailing.
Easy to read. Most of the effective copywriting works in advertising history are composed of simple phrases. Surprising? Not really. They were actually made by geniuses that know the difference between impressing the audience and showing off their vocabulary archive. This goes to show that the simple words reach a wider audience. Therefore, this would lead to better recall and appeal that is more accessible across the population.
Inspired by these easy-to-do points? Well, what are you waiting for? Grab your favorite pen and a piece of paper, and work your way to the top. Who knows? You might find yourself sitting at the helm of a multi-million dollar ad agency by just taking these steps.