Copywriting Secrets Revealed
If you think the art of copywriting is something left in the hands of bespectacled employees working in top advertising agencies, clearly, you’ve been deceived.
While it takes immense brainpower and over-the-top creativity to catch people’s attention with witty taglines and thought-provoking slogans, a little bit of street-smart practicality would go a long way in this exciting field of endeavor. Not yet convinced?
Follow these simple rules and you’ll be on your way to copywriting nirvana.
Set a deadline.
And stick to it. Doing so would give you that extra motivation to finish your project. It would also chuck that nasty habit we all know by the name of procrastination. Remember, delaying the submission of projects would not only tarnish your reputation as an effective copywriter, it would also act as a barrier for future clients with potentially profitable advertisements.
A deadline will also provide the much-needed adrenaline rush to get your creative juices flowing.
List down all your ideas on a piece of paper.
Experts all over the world agree that there’s just something about the written word that makes it harder to ignore. Once you’ve seen your ideas on print, you can expand upon it.
Write whatever you want that is related to the given topic. Do not content yourself with generic thoughts that even a Grade 1 student could think of. Copywriting requires certain flair to produce an impact.
Some top-level copywriters even suggest doodling during a lull so that momentum is not lost. Others say using colors to highlight the important data could facilitate better retention of significant facts.
Get out of your comfort zone.
More often than not, great ideas are found outside your comfort zone. If you have a general audience, talk to all kinds of people - young, old, rich, poor, male and female. Regardless of their creeds, they will show you similar aspects necessary to make a product pitch in copywriting. If you want differentiation, the more varied your interviewees are, the more you will learn about the melting pot that you call “community.”
If your targeted buyers are not general, you should know specific details about them like age, gender, buying habits, educational attainment, civil status, income, area, etc. so you can cater more particularly to their needs.
These are all simple copywriting rules, but if used wisely, they will bring you more benefits than you’ve ever dreamed of.